Location: New York City or Los Angeles (Onsite)
Employment Type: Full-time, Operations Department
Salary Range: USD 70,000–95,000/year
Upway is on a mission to revolutionize mobility by making pre-owned, certified e-bikes accessible to everyone. Operating across eight countries, including France, Germany, the US, and others, Upway has secured over USD 65 million in funding and is expanding rapidly in the mobility space
Your Role: What You’ll Do
- Full-funnel Strategy & Execution: Design, launch, monitor, and optimize performance marketing campaigns across key channels (e.g., search, paid social, affiliates).
- Budget Allocation: Manage a sizable marketing budget, ensuring efficient and effective distribution to maximize ROI.
- Analytics & Optimization: Develop dashboards, implement attribution strategies, and use insights to enhance campaign performance.
Ideal Candidate: What You Bring
- 3–6 years in marketing analytics, business consulting, or performance marketing.
- Expertise with platforms like Google Ads, Meta Ads; proficiency in analytics & attribution tools (e.g., GA4, GTM). SQL knowledge is a plus.
- Strong analytical mindset, entrepreneurial spirit, and a collaborative communication style.
Major Information
| Feature | Details |
|---|---|
| Location Options | Based in NYC or Los Angeles, working onsite |
| Culture & Team | Rapidly growing, mission-driven startup backed by top investors |
| Compensation | Competitive salary + generous stock option package for direct hires |
| Impact | Be the first dedicated Performance Marketing hire and shape US growth |
About Upway
A global leader in refurbishing and reselling certified e-bikes, Upway’s mission is to normalize sustainable, affordable electric mobility. With operations spanning major cities and backing from Sequoia, Exor Seed, Korelya Capital, and GFC, Upway is disrupting urban transportation with environmental impact.
FAQs
This position is onsite, available in New York or Los Angeles.
Candidates should have hands-on experience with Google Ads, Meta Ads, Google Analytics 4, and similar attribution tools (SQL a bonus).
You’ll manage a significant budget, often in the high-six or low-seven figures, optimizing it across marketing channels.
Yes—direct hires are offered a competitive salary plus a generous stock option grant.